Most of my readers would be surprised to know how infographics can incredibly boost their SEO campaigns. Many of the old-school SEO managers still believe in search engine submissions, article directory submissions, unnatural back-linking and many other outdated practices, which have become totally or partially obsolete. Article directory submission is an exception provided your post is informative.
Post Google algorithm updates such as Panda, Penguin and Hummingbird etc., the game of SEO has changed completely. The focus is more on quality, clarity, popularity and usefulness of the content.
Key Takeaway: Lengthy articles are being replaced by visually appealing infographics, short videos, microblogs and other small chunks of “digestible” content.
Tips to create effective infographics for your SEO campaign
Let’s discuss the role of infographics in your SEO campaign and in driving immediate traffic to your website. Google now likes popular and relevant content, where “popular” and “relevant” are the buzzwords. When you share such kind of content, you project yourself as a valuable brand to the search engines and your rankings automatically improve as a result. But, before you create an infographic for your campaign, you should keep the following things in mind:
- Know your target audience before you design a suitable infographic, because the theme and content of your infographic decide who is going to see that.
- Choose a current and trending topic.
- An infographic shouldn’t be designed in a hurry. You should have researched the data and should have a complete picture in your mind before you decide to create one.
- Never use a common template; instead you should go for a customized design.
- Don’t make it complex. Always use your creativity to make it more interesting and engaging. You can introduce new ideas so that it can engage your customers. You can also use a little humor.
- Have a separate landing page for your infographic and it should not be included in your regular blog. This way, it will increase your incoming traffic and decrease bounce rate.
- Use an embed code to link the infographic back to your landing page. You should also use keywords in your meta-content and URL.
- Optimize your infographic to be distributed on different social media channels.
- Ask the fellow bloggers in your industry to share your infographic on their blogs. On one hand, it’s free content for them and on the other it will serve as a good back-link for your website. You can also share it on the industry forums.
Get ten times more visibility than normal posts
It has also been observed that infographics have 10 times more visibility on social channels than the traditional content such as articles and blogposts.
So, pull your socks up and start designing well-thought out infographics. These are going to be a much better alternative for all your SEO campaigns.